McDonald’s China Launches Its First-Ever NFT Despite Government’s Anti-Crypto Stance

Chinese government’s Recently took strong stance on cryptocurrency trading in the country, despite of that China’s McDonald’s has launched its first ever Non-Fungible Token (NFT) named Big Mac Rubik’s Cube. The launch aims to commemorate McDonald’s 31 years of existence in the Chinese mainland and the official opening of its new headquarters building on the west bank of Shanghai.

A report by CoinTelegraph says that McDonald’s China unveiled its Big Mac Rubik’s Cube NFTs on  8th October and that there are 188 of these to be presented in the form of limited gifts to lucky McDonald’s customers and employees. The NFTs’ design is inspired by the 3D structure of McDonald’s new office building which was inaugurated on the same day.

Zhang Jiayin, CEO of McDonald’s China, said:

“McDonald’s is a young and trendy brand that has always paid attention to fashion trends and cutting-edge technology. I am very happy that McDonald’s has become the first domestic restaurant brand to release NFT.

The NFTs is Built on the Conflux public blockchain and created in collaboration with the digital asset creation firm called Cocafe, McDonald’s blog post  reveals that each of the NFTs is said to be “unique, indivisible, and cannot be tampered with.

This is not the first time any food chain joined NFTs. In September, Burger King also launched its NFT campaign named, Keep It Real Meals, Budweiser and Taco Bell also joined the NFTs trend earlier this year announced the sale of taco-themed GIFs and images on an NFT marketplace Rarible.

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