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Tuesday, July 16, 2024

Adidas Entering Into Metaverse and NFTs, Partnering With Coinbase

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German multinational corporation Adidas, that designs and manufactures shoes, clothing and accessories is entering the world of blockchain technology and metaverse collectibles by teaming up with the Non-Fungible Token (NFT) brands the Bored Ape Yacht Club, and the comic series Punks Comic.

On December 2, Adidas announced on Twitter that it teamed up with the crypto investor Gmoney, the Bored Ape Yacht Club (BAYC) NFT project, and Punks Comic.

The German company Adidas purchased various NFTs recently including Bored Ape Yacht Club #8,774. The address that purchased the BAYC holds 15 different NFTs collections according to dappradar.com stats. The most expensive NFT in the wallet is Bored Ape Yacht Club #8774, last purchased for 46 ETH, and the least expensive is Wixa #3519 which was purchased for 0.0555 ETH. If Adidas is the owner of the wallet, the total value of the NFTs is $214k


In last week Adidas announced that, the company was partnering with the cryptocurrency exchange Coinbase. Two days after partnering with coinbase, the company bought piece of virtual land called “adiVerse” in the blockchain-based world The Sandbox. The Sandbox twitted and showed a video clip of Adidas real estate in the Sandbox metaverse.

The company’s main competitor Nike revealed this month the company is also focusing on the metaverse. On November 18, Nike collaborated with online game Roblox to create 3D virtual space “Nikeland”. Nikeland is a “a space where players can interact in free sports games and use articles of the firm in their digital version.”


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